If you’re a blogger, you’ve most likely heard of guest posting. You propose an idea to another site and they accept it; you get more backlinks as a result; everyone is satisfied. During the procedure, no money is usually exchanged. That isn’t always the case, however.
It’s becoming more popular for blogs to pay their guest writers these days, which is fantastic. Other websites, on the other hand, are taking a different approach by requiring you to pay them to publish your guest posts.
Many blogs are willing to pay guest contributors for the contributions they make. That isn’t to say, of course, that you may simply submit any ideas and earn a lot of money. Paid guest posting opportunities are generally not very lucrative in most cases.
With a regular freelance writing job, you can easily produce more. Guest posting, on the other hand, is not about making money; it’s about increasing backlinks to your website. This might aid in Search Engine Optimization (SEO) by improving your rankings, and it may help pay off in the long run.
Guest blogging, on the other hand, is generally regarded as an unpaid job. Many popular blogs impose onerous editorial scrutiny before accepting guest pieces. As a result, in many situations, you’ll end up spending a lot of time working for little or no return.
Even if you’ve never tried to sell blogs before, landing guest posting invites takes time. In my experience, most blogs won’t respond to your inquiries unless they like your website and the stars align just right. Between looking for guest posting possibilities, pitching those sites, and writing content, it’s more or less a part-time job.
However, guest posting is still one of the most effective methods to obtain backlinks. If you notice blogs that provide paid guest blogging opportunities, you should take advantage of them. After all, a little money for your labour is better than no money at all.
Why Some Blogs Request Money to Feature Your Guest Posts
It’s been somewhat normal for blogs to demand money from guest writers in exchange for publishing their work recently. The thinking is that guest contributors benefit the most from the transaction, therefore bloggers have the ‘right’ to ask for compensation.
The more saturated your blog’s topic is, the more likely you are to encounter a scenario similar to this. After all, it’s not unusual for well-known blogs to receive a lot of guest posting requests, which indicates they get to be choosy.
To be honest, paying for links isn’t anything new. It’s not always black-hat SEO, but it does fall into a grey area. Even now, if you look on sites like Fiverr, you’ll see a lot of people offering backlinks by the dozen:
Paid backlinks have a major drawback: quality. When you pay someone $5 to give you a large number of extra links, you can be confident they will not stand up under investigation. Search engines are good at detecting low-quality backlinks, so they’re not worth it.
Some people believe that paying for guest writing opportunities on popular blogs is a good investment. The issue with that is you’re not investing in anything certain. Guest posting for even the most successful website does not guarantee that your blog will receive more visitors. That isn’t to imply that guest writings aren’t beneficial; rather, it takes many bricks to build a wall.
Personally, I don’t think it’s worth it to pay for the chance to guest post on any website. Engaging in this behaviour makes financial sense if you’re a website owner, but it’s not a good look. It’s difficult to build and maintain trust with your audience if your blog’s brand is up for sale like similar sponsored content.