How did you learn about a past online purchase and make it? You probably discovered it on social media and bought it on the same site. This scenario, which we are all too familiar with, is known as the social beginning. So what exactly is social commerce, and how does it differ from your usual social media management technique?
Social networking is a type of direct selling that involves sales via social media. The complete shopping process, from product discovery to the check-out procedure, takes place on a social media platform.
For consumers, social commerce is convenient. Customers can buy items that they are interested in while continuing to browse as normal. For businesses, selling on social media entails a risk-free opportunity. This results in rapid sales.
The definition of social commerce on Investopedia is “the development and posting of messages and interactive features that promote online sales and other eCommerce activities.”
In social commerce, a firm provides tailored buyer choices such as using videos to show the product in action and from various perspectives; and offering incentives and special discounts to customers who share their acquired items on social media.
According to recent research, 52% of socially engaged customers have bought anything on a social media platform, while only 35% of non-socially engaged consumers have done so.
The difference between eCommerce and social commerce
Ecommerce is the practice of selling items through a website or an app, whereas social commerce pertains to the sale of products within a social media experience. It’s all part of eCommerce. Prospecting, value proposition, closing a deal, and delivering post-sales services are all elements of social commerce.
The ability to connect with prospects, interact and engage with them to better understand their pain issues, in addition to directly providing your solutions, is known as social selling.
According to the book ‘The Rise of Social Salespeople,’ by Jim Keenan, “Selling through social channels (social selling) is like being a fly on the wall in your customers, prospects and competitors’ lives.”
Taking this step, you may see eCommerce and social commerce as a single store. Additionally, relationship-building is important when conducting online business. If you want to connect with your prospects and consumers on a more personal level, social commerce will be worthwhile.
Why use social commerce?
Time and money are required for social commerce, just like any other marketing approach. It also demands effective communication skills and technical expertise. If done correctly, your efforts in digital marketing and social commerce may pay off!
Social media marketing can help you reach more customers and build your brand. Here are some of the advantages:
- Prospects are essentially limitless with our system.
- Increasing the search engine optimization of your website.
- Developing a strong bond with your prospects and customers.
- Creating a sustainable brand presence by engaging and converting customers into brand ambassadors.
Social media marketing has become an important component of a successful digital marketing strategy framework, especially because of the rise of social commerce. It’s not just because your competitors are on social commerce that you should be there as well. Your consumers are on social networking sites as well, which is why you must be where they are.