What is event marketing?
Simply said, event marketing is all about letting people know you’re having an event and how important it would be to them if they attended. It’s the practice of promoting a digital or physical event through various media.
It might be a Camp or Volunteer Appreciation Day, Meet n’ Greet with an Expert Speaker, Facebook Live Seminar, Workshop, or any other event. Creating a buzz and enticing individuals to participate is something that can be done by marketing it and executing it well.
Why should you consider event marketing methods?
The answer to the why is straightforward: successful event marketing drives attention and footfall that you need to attract people to your events. Marketing budgets are crucial. Knowing what resources are available and how much money you have is essential in developing a strategy.
There are, however, a number of other factors that contribute to event marketing success, such as targeting the correct target audience in an effective manner, understanding how to make an impact, and most importantly, raising public awareness regarding your event.
It all begins with a solid event marketing strategy. Throughout the entire journey, from the time the idea to host an event is conceived to the moment it happens, proper event marketing methods are required at every stage.
For your next event, consider these event marketing ideas.
Now that you’ve decided who you want to reach, it’s time to consider how to get the word out about your event.
So, how do you make your event marketing compelling yet not pushy? To begin with, you may consider some of these event marketing suggestions and methods to see if they work for you:
1. Make sure you tell the press about your event.
A press release is an efficient approach to gain the attention of individuals who might assist you in achieving your event objectives. You may use a formal press release to ask local journalists to cover your event. Sparking the interest of influencers, potential sponsors, and brand ambassadors is also possible. This is especially useful when the aim of your event is to raise awareness while simultaneously appealing to prominent persons.
This method may help you get the attention you need on social media. Look for people who work in your field and have a large following on various social networks. Never underestimate the power of word-of-mouth marketing!
According to a poll done by Collective Bias, 70% of today’s generation depends on the influencer and peer recommendations when making purchasing decisions. For example, if you’re arranging an event to recruit more volunteers, the influencers might mention how great the event is going to be, why one should volunteer, or simply why they’d personally attend the event.
3. To announce your event, go live.
Yes, it’s back to square one! Facebook is a massive environment with a fantastic platform for getting the word out about your event. A Live Stream is a new approach in event marketing that allows you to interact with your target audience and invite them to participate directly. Make the most of this moment by letting your audience know what’s ahead and why missing out on the actual event would be a mistake. According to Bizzabo, almost 30% of marketing professionals think that live streaming events have the greatest effect on an event.
4. Dedicate pop-ups and landing pages
Create a pop-up form on your event’s website to direct potential attendees to a specific event page. Pop-ups might be inconvenient, but they are effective. The content you use on the landing page and the pop-up is crucial.
5. Use email to market your event to your target audience.
Email marketing campaigns are still the most effective approach to contact your consumers and invite them to an event. According to a recent survey, 70 percent of people who regularly host events use email marketing as their preferred event marketing technique.
6. Spark FOMO (Fear Of Missing Out)
Create “FOMO” in your audience. Use video or pictures to demonstrate how they would be missing out if they didn’t go. People are more interested in an event when they believe they will miss out on something important if they don’t attend, contrary to popular belief. A simple but effective email marketing subject line, social media campaign, or blog article might be “you don’t want to miss this event.”
7. Assure a wonderful experience and keep your word!
Use a variety of media and platforms to educate your audience on what an excellent time they’ll have at your event. Promotional videos, pictures, user-generated content, and other information that will pique their interest are all wonderful resources to entice your audience. When the trailer for any movie comes out, people start discussing it and can’t wait to see the whole thing. A sneak peek–whether visual or textual–demonstrates that you’ve made every effort to ensure this is a memorable, entertaining, and worthwhile experience for everyone who attends. It’s like giving away free popcorn in exchange for showing up; it’s an incentive you offer in return for their participation.
These event marketing ideas have all been tried, tested, and strongly advised to incorporate into your event marketing campaign for the purpose of promoting your next event.