7 Ps of marketing

The seven Ps of marketing is a framework for analyzing, planning and executing marketing activities. Here’s how they can be utilized across your entire marketing mix. When marketers in the 1960s smoked at their workstations, ladies tapped away in their typing pools, and sliced bread was the yardstick for evaluating a product’s desirability, a marketing concept was birthed that has remained ever since. The seven Ps of marketing are as follows: product, price, advertising, location, people, process, and physical evidence.… Read More »The Seven Ps of Marketing