How did you learn about a past online purchase and make it? You probably discovered it on social media and bought it on the same site. This scenario, which we are all too familiar with, is known as the social beginning. So what exactly is social commerce, and how does it differ from your usual social media management technique? Social networking is a type of direct selling that involves sales via social media. The complete shopping process, from product discovery… Read More »What are Social Commerce Tips for Business Owners
Experiential marketing is gaining popularity, with more businesses attempting to provide memorable experiences for customers in order to boost sales. According to research, 84% of businesses use events and experiences to market their products and services to customers. However, if your brand lacks meaning, simply following a trend won’t ensure success. What does it imply to be a purpose-driven company? It means defining who you are—your mission and values—and then developing business and operational models that accomplish those goals. It’s… Read More »4 Signs That Your Experiential Marketing Is Flawed
Should you be using social media to screen your candidates before making a hiring decision? Because candidates are using social media to search for you. Are you using social media platforms like Instagram and Facebook to research your applicants? If you are, chances are, you’re not alone. According to recent polls, most employers are using social media platforms to do a background check on the applicants as part of the recruiting process. About 70% of employers do so and has… Read More »Should You Be Using Social Media to Screen Candidates?