When “events” meant “in-person events,” did you ever think about it? Me, too. In a very short amount of time, marketing has evolved dramatically. Now, virtual events are at the top of event marketers’ priority lists. Despite our love for travel and meeting individuals in person, they’re going surprisingly well, and they’re only getting better.
In reality, virtual gatherings have shattered attendance records. For example, Adobe’s virtual Summit drew more than 500,000 people in the spring, roughly 16 times as many people as we expected to attend the event live. In the first 24 hours alone, spectators watched 22 600 hours (2.6 years!) of video.
Adobe isn’t the only one. Businesses all over the world and across a variety of sectors are seeing fantastic results. Even as in-person gatherings resume, most marketers plan to maintain virtual events as an important element of their overall event strategy. More than 80 per cent of marketers anticipate increasing their use of internet events in the future.
Here are the 5 reasons:
They’re less expensive to make.
It’s a no-brainer. Virtual events are often less expensive to organize and execute than in-person ones. They don’t need to spend on travel, accommodation, or venues. As a result, their return on investment can be much higher than for in-person events. More than a third of marketers believe that the average cost per virtual event attendee is between $500 and $1,000.
You may use your saved money to organize even more virtual events. Alternatively, you may spend a portion of your extra cash on one-of-a-kind presents and exciting activities like preparing a meal together or tasting chocolate.
It’s quicker to design and market an event.
Virtual events, unlike in-person gatherings, may frequently be provided faster than in-person events because they don’t require the movement of people, products, or physical displays. In general, virtual events take three to four weeks as opposed to six to eight (or more) weeks for in-person gatherings. More than half of all marketers responding to a survey said that planning a small virtual event might take as little as two weeks.
Attendees can adapt more easily to their lives and schedules.
For busy executives, travelling may be difficult—and for everyone with domestic and family demands. As a result, the majority of people attended fewer events than they had intended. With so many events going virtual these days, more individuals are broadening their virtual horizons and attending additional online events than ever before.
They can bring you in touch with prospects from all over the world.
Geography is always an issue with in-person events. Virtual events, on the other hand, may gather people from all around the world. This is a significant advantage for any company – or even one that’s considering expanding its operations into another country.
They make for very concentrated discussions.
Focusing events on specialized themes has become a lot more lucrative as virtual events have gotten less expensive and allow you to reach out to a wide range of people. You may wow potential consumers with your level of expertise and distinguish yourself from gatherings that just skim the surface. Attendees who attend a narrowly focused event are also more likely to be committed to your product or service.